The Growing Importance of Eco-Friendliness in Promotional Products

For businesses these days, eco-friendliness is a primary factor in attracting and maintaining customers. Once people get a whiff that your organization is not following environmental pursuits, you can kiss their business goodbye. And it’s not just about the manufacture of your products. Every aspect of your business—from your workplace practices to the materials you… Continue reading The Growing Importance of Eco-Friendliness in Promotional Products

Find Your Customers: The 3 Best Places for Your Promotional Products

Where you hand out promotional products will affect their impact on your target audience. If you’re looking for the best places to give away your promotional items, the answer is simple—search for where your customers gather. Here are three types of events where businesses can increase the chances of getting their promotional products—and their brand—noticed.

Promotional Product Decisions that May Negatively Affect Your Brand

Assessing the impact of promotional products on a brand’s visibility and profitability increases in importance as a company increases its spending on the promotion itself. Promotional products have a way of dramatically influencing the way companies market today, but the effect has not always been a positive one, both to the company’s customers and marketing… Continue reading Promotional Product Decisions that May Negatively Affect Your Brand

Reasons to Showcase Your Promotional Products at Future Trade Shows

Even if the new year is just beginning, you can expect lots of trade shows happening in the near future. This year, consider taking part in as many trade shows as you can. From an exhibitor’s point of view, trade shows present numerous opportunities that can result in better sales. Gaining More Exposure  If you’re… Continue reading Reasons to Showcase Your Promotional Products at Future Trade Shows