For businesses these days, eco-friendliness is a primary factor in attracting and maintaining customers. Once people get a whiff that your organization is not following environmental pursuits, you can kiss their business goodbye. And it’s not just about the manufacture of your products. Every aspect of your business—from your workplace practices to the materials you… Continue reading The Growing Importance of Eco-Friendliness in Promotional Products
Where you hand out promotional products will affect their impact on your target audience. If you’re looking for the best places to give away your promotional items, the answer is simple—search for where your customers gather. Here are three types of events where businesses can increase the chances of getting their promotional products—and their brand—noticed.
Assessing the impact of promotional products on a brand’s visibility and profitability increases in importance as a company increases its spending on the promotion itself. Promotional products have a way of dramatically influencing the way companies market today, but the effect has not always been a positive one, both to the company’s customers and marketing… Continue reading Promotional Product Decisions that May Negatively Affect Your Brand
Have you ever been to a conference where company-branded pencils, pens, or cups were distributed to attendees? Have you ever received a calendar from your local business? Or have you attended a community event where balls, cups, frisbees, or keychains were handed out? These are all examples of promotional products. Companies large and small distribute… Continue reading 4 Key Considerations To Ensure Promotional Product Campaign Success
Business owners can have all sorts of ideas on how to use promotional products product to build a brand. Though these ideas can be extremely beneficial, they can also be detrimental if not done right. That’s why along with knowing what to do, business owners also need to know what NOT to do. Here are… Continue reading Avoid the 5 Pitfalls of a Poorly Executed Promotional Product Giveaway
Everybody likes a good freebie. It can come as a gift all on its own or it can be attached to a purchase item. Understandably, some business owners might be averse to the idea of giving away free gifts with actual purchase items, thinking that it’s going to be an unnecessary cost on their part.… Continue reading How to Boost Your Sales with the “Free Gift with Purchase” Method
Businesses have different ways to market themselves and each marketing strategy has its own advantages and weak points. However, if there’s one marketing method that all businesses can use to advertise their company and boost brand awareness, the use of promotional products is their best bet for success. Whether big or small, businesses can benefit… Continue reading Promotional Products: What to Avoid If You’re After Long-term Exposure