The Growing Importance of Eco-Friendliness in Promotional Products

For businesses these days, eco-friendliness is a primary factor in attracting and maintaining customers. Once people get a whiff that your organization is not following environmental pursuits, you can kiss their business goodbye. And it’s not just about the manufacture of your products. Every aspect of your business—from your workplace practices to the materials you obtain from suppliers—should carry the ‘seal of eco-friendliness,’ including the promotional products you use for your marketing campaigns.

According to a recent study, companies can experience a positive impact by using eco-friendly promotional products. Not only that, but eco-friendly products can also increase brand awareness and illustrate a company’s environmental and social commitments. According to an ASI Central study, 42 percent of American consumers said that they would feel more positive about the advertiser if the product was eco-friendly. The numbers go even higher in nearby countries such as Canada (58 percent) and Mexico (75 percent)

With the growing popularity of eco-friendliness in today’s consumers, you risk losing as significant amount of business if you fail to ensure the products that relate to your business is manufactured in a sustainable and environmentally friendly manner. As for the factors to consider when choosing eco-friendly promotional products, be sure to keep these tips in mind when you order.

  • Solar-powered electronics instead of battery-powered ones, such as flashlights and calculators.
  • Products made from recycled, biodegradable or reusable materials to reduce waste products that go to landfills.
  • Apparel and gear made from organic fabrics with environmentally-safe dyes.
  • Reusable giveaway items instead of disposable ones to lessen the demand on natural resources.

You have many environmentally-friendly promotional product choices to choose from. Use them to effectively communicate to your audience that your business is doing your part in helping keep the world a healthy place to live in.

Sources:

Going Green: Environmentally-Friendly Hit Promotional Products, NimlokTradeShowMarketing.com

The Importance of Environmentally Friendly Promotional Products, ASICentral.com

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